Optical Illusions

I am fascinated by all kinds of pictures that are just… NOT RIGHT! 

Have you ever stood in front of a painting or looked at a picture in a book and there was something…STRANGE… about that picture?

Here are some simple examples:



The lines are exactly parallel

Moving circles: 

If the viewer moves for- and 

backward the circles seem to 

move.





Old or young woman?








Artists use optical illusions in their drawings. It is fascinating how perception can change!

Marketers use this kind of turning reality upside down  to get consumers’ attention. 

 

And as it concerns me, such advertisement works! 

I love creative advertisement that gets you thinking about it!

Barbecue

A barbecue grill can be very expensive! 

So why not be creative and look for something similar?

I must admit, that this improvised barbecue grill would not satisfy the standards of a grill master. But isn’t it better to start with a small business? Who knows maybe that is the idea of the century!

Reality

Who hasn’t heard Rose’s gasped words in Titanic:

"I’m flying Jack!"

When speaking about films we are not speaking about reality. Reality is the state of things as they actually exist, rather than as they may appear or might be imagined.

We love films because they don’t portray us humans as we often are: 

• no supermodels,

• not looking awesome when we wake up in the morning,

• and in reality not everything works out! 

However, isn’t real live much more fun?

Adidas: Faster Than Your Shadow

I thought that after a couple of very critical blog posts, you would like to enjoy a funny one.

Nike has a lot of very successful advertising campaigns. Just think of the “Just do it” campaign. This simple slogan is certainly one of the best in the world. How many people do you see every day with a Just-do-it-T-shirt? A lot!

However, competitor Adidas does not sleep.

Personally, I find following advertising even more appealing:

I wish I could run that fast! 

Maybe I should get some Adidas shoes???

Smoking

Some people do it; some do not.

Some people love the taste; some people cannot stand the smell.

Some people would die to have a cigarette in special moments; some people actually die of smoking.

Some facts about Smoking:

Smoking kills more people in the United States each year than car accidents, alcohol, AIDS,

murders, illegal drugs and suicides combined.[1][1]

Smoking is one of the most controversial uses of legal substances that harm health and can cause major diseases. Smoking causes more than 440,000 deaths per year in the US, including 49,400 deaths per year from secondhand smoke exposure.[2][2] However, smoking is widely accepted in society. 

To raise awareness many anti-smoking groups have to create drastic advertising campaigns to increase smoker’s awareness of the danger of smoking they impose on themselves and their environment.

These advertising ads speak for themselves. 

They have ever- thing good ads need:

Simplicity, Creativity, Provocation!

Pasta, Pasta e Pasta!

Before I came here I definitively knew, that the food in the US would be way different from home. Having an Italian background my normal food at home consisted mostly of pasta in varying forms. I ate pasta nearly every day and who now thinks that this is boring has no knowledge about all the different kinds of pasta:

Pasta col sugo, Trofiette col pesto, Pansoti con salsa di noce, Lasagne, Tortellini in brodo, Tortelloni, Pasta all`amatriciana, Pasta col sugo di pesce, Pasta col sugo di oliva, Pasta con sugo di funghi e panna, Pasta con le vongole, Gnocchi al pesto,...

I could continue endlessly. There surely is one sauce of pasta for every day in the year!

I do not want to judge the typical American food (ok, yes maybe I want to), because there are exceptions to it.


Just let the pictures speak for themselves!!!

As I experience it every day in the dining hall. For me typical American food is:

Burgers, fries, onion rings, sandwiches and a lot of Mexican food.









Now please, consider carefully each one of the three following pictures! 

Pasta col Sugo

            

Trofiette col Pesto

Pasta con Funghi

 I really like you Americans, but in food matters you can learn some things and I am not speaking about Macaroni and Cheese!

Pasta: Non c'è qualcosa più buono nel mondo!

Definitively the Most Effective Way to Go to the Gym

Wikipedia gives following definition of a fitness center: "A health club (also known as a fitness club, fitness center, and commonly referred to as a gym) is a place which houses exercise equipment for the purpose of physical exercise."

Sport is not only necessary to maintain a healthy body (and a good shape) but also increases people's concentration ability, team building and to learn to handle the emotions of victory in defeat.

Some regions in America have a lot of problems with obesity rates which costs the health care system millions of money. Therefore, the state wants its citizens so go to the gym.

Such a fitness studio can only be built in the US!

However, nobody says that the workout has to start before you actually enter the gym!!!